Episode Summary:
In this episode, we dive deep into the world of podcasting with Bethany Hawkins, founder of Crackers in Soup.
Bethany shares her journey from criminal justice to podcast production, the importance of leadership, and how being an extroverted introvert shapes her unique approach. She discusses the challenges of podcasting, the importance of knowing your bandwidth and purpose, and why not all clients or money are worth the headache.
This conversation is packed with valuable insights on storytelling, leadership, and how to create a podcast that truly resonates with your audience.
Quotes:
“You have to show up for people how you want people to show up for you. Especially in podcasting.”
“All money is not good money. When you’re disrespectful to my team, that’s a wrap.”
“Know your bandwidth and know your why. Those are the first steps to creating a podcast that matters.”
Guest Bio:
Bethany Hawkins, a seasoned professional with over 18 years of corporate experience, serves as the CEO and Founder of Crackers In Soup, LLC. As a black woman who understands the challenges of not being heard, Bethany’s mission is to amplify historically underrepresented voices through their podcast.
Under her leadership, Crackers In Soup has produced an extensive portfolio of podcast episodes, including the award-winning “Chatting Over Chowder” and “Sis, Please.” The company has received numerous award nominations, solidifying its reputation in the industry.
Bethany’s expertise has led her to speaking engagements at prestigious events such as Podfest, Afros & Audio, She Podcast, and The Podcast Academy. Her insights have earned her the title of a “Thought Leader,” and she has served as a judge for esteemed podcasting award shows like The Ambies and Black Podcasters Awards.
Recognizing the importance of knowledge sharing in building generational wealth, Bethany now offers mentorship and coaching programs for podcast service providers, drawing from her decades of business experience and podcasting expertise.
Connect with Bethany:
- https://www.instagram.com/bcrackersinsoup/
- https://www.linkedin.com/in/crackersinsoup/
- https://twitter.com/crackers_in
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