EP102: Why You’re Not Profitable: The Money Lies We’ve Been Sold with Danielle Hayden

March 11, 2025

Episode Summary:

Are you profitable or are you just making money?

Danielle Hayden, CPA and founder of Kickstart Accounting Inc., joins us to dismantle the dangerous money myths circulating in the online business world.

From shady financial “experts” on IG to manipulative marketing tactics that prey on business owner fears, Danielle calls it out.

We dive into the real role of a bookkeeper, who you need on your financial team, and how to recognize legit professionals. We uncover the truth around emotional spending in business, and the reality check your “money mindset” needs — whether you’re just starting out or scaling past six figures.


Quotable Quotes:

  • “Spending 50, 60, 70% of your income on professional development of coaches — that’s not investment, that’s avoidance!”
  • “Are you running a business … or are you play acting at being a business owner? Start taking yourself seriously.”
  • “You can’t file taxes, scale, or budget without accurate bookkeeping. Period.”

Guest Bio:

Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses.

With over 15 years experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances.

She has been a guest on multiple top-rated shows including, Winning On Main Street, The How of Business and Female emPOWERED: Winning in Business & Life. She is also the host of the Business By the books podcast.

Connect with Danielle:

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The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.

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